Ok, so I'm not gonna talk about the post-feudal economic structure in Europe. When a hip, with-it computer nerd (but still really good looking and cool) says "guild" in 2006, he can only be referring to the user groups fostered in MMORPG's like Ultima Online, Everquest and World of Warcraft.
The old geezers in the crowd are currently scratching their heads, so let me explain. MMORPG (Massively Multiplayer Online Role Playing Game) is a type of game where there is a world that is constantly going on, 24/7. Players log on and log off this world using their characters, who are "asleep" or whatever when the player isn't signed in. Within these worlds people go on adventures, kill monsters, do the whole D&D thing.
To me, one of the most interesting things that happened with the MMORPG boom was the success of player run guilds. A guild, in this sense, is a group of players who work together to achieve success in the game world - maybe they share their money, or team up to kill hard monsters, or whatever. Depending on the game, they may even make war on each other or compete for scarce resources. People loooved to join guilds - I remember before Ultima Online came out, there were player-run guilds that had formed up 2 years ahead of time in anticipation. There is something about the pack mentality that people just really like - it's good to be in an in-group, especially an exclusive one.
What's the newsvine connection? Well, I think people here would love to join News Guilds. This would be something a little bit different from Group Columns and the like, as discussed elsewhere. A News Guild would have a members-only main page, would have a ranking system overlay that would allow users to see how credible the authors of posts and comments are in the eyes of their fellow members, would allow for easy implementation of group publishing, and would in general allow members to proclaim to the world that they belong to This Particular Group. I think it's a good way to breed a spirit of competition and debate - you want to get a high rank as an author and you want to bring prestige to your name not only so that you as an individual can be successful, but so that your guild (or vineyard or whatever you want to call it) can be successful.
And Dev Guys, think of the increased ad revenue when you have everyone checking back constantly to see not only how they are doing in terms of rank, comments etc but also to see how their guild is doing. People become fanatical when they have something to fight for, and this could conceivably lead to an elevated discourse and a more fun newsvine experience for everyone, as well as provide an extra layer on which to build features - for instance, comment moderation could take place non-destructively within guilds.
What do you guys think? Are guilds an idea that would translate well to the Newsvine world? Why or why not?



